Case Study: Lincoln Financial Group
Event Strategy Group works side-by-side with Lincoln’s internal
event planning team to produce their annual national sales
conference for 1000+ attendees. Our role on the operational side allows the Lincoln staff to truly focus on their internal clients and
the vision for the upcoming year. We are involved in all aspects
of planning the conference, and provide guidance for agenda
development and messaging. We are responsible for 3 days of
core program over 2 main venues, and several off-site locations for
evening functions. We build and maintain the conference website,
handle registration and housing, consult on the agenda, negotiate
contracts, design and produce multiple days of General Session,
schedule and coordinate needs for close to 200 individual on-site
sessions and activities, manage all F&B and support IT and AV
services.
event planning team to produce their annual national sales
conference for 1000+ attendees. Our role on the operational side allows the Lincoln staff to truly focus on their internal clients and
the vision for the upcoming year. We are involved in all aspects
of planning the conference, and provide guidance for agenda
development and messaging. We are responsible for 3 days of
core program over 2 main venues, and several off-site locations for
evening functions. We build and maintain the conference website,
handle registration and housing, consult on the agenda, negotiate
contracts, design and produce multiple days of General Session,
schedule and coordinate needs for close to 200 individual on-site
sessions and activities, manage all F&B and support IT and AV
services.
